The perfect registration number for your Defender: 1 CEO
Mar 23, 2020
Production of the iconic Land Rover Defender ended in 2016 after 68 years and more than two million vehicles. To honour its legacy, Chelsea Truck Company built a limited-run Defender 90 known as The End Edition a model packed with details they’ve perfected over years of crafting custom Land Rovers.
Finished in Volcanic Cobalt Blue, The End Edition already makes a strong statement. But even a build like this can feel incomplete without something truly personal. That’s where the 1 CEO number plate comes in. It’s the kind of plate that instantly signals authority the person who leads, takes decisions, and doesn’t hide behind excuses.
The 1 CEO number plate sets a tone the moment you arrive. Outside a board meeting. Pulling up at a hotel. Driving through the city. It marks you out as the individual at the top, someone who sees value in image, presence, and long-term investment.
The End Edition itself carries Chelsea Truck Company’s signature touches: wide arches with integrated vents, bolt apertures, an X-Lander grille, stainless steel bumper with Tron Ring lights, aluminium sump guard, Shadow Chrome headlights, mesh bonnet vents, toughened mudflaps, tinted privacy glass, and branded finishing details.
It rides on lifted suspension, uprated gas shocks, a new steering damper, and 9x20-inch Mondial alloys in Volcanic Black wrapped in 275/55/20 tyres sharpening both stance and handling.
Cherished registrations often become valuable gifts and smart investments. Quality plates hold their worth, and the 1 CEO number plate is a perfect example. If you want to buy it, trade one of your plates, or simply see what it could do for your vehicle, visit our showrooms in London, Leeds, or Bradford and we’ll guide you from there.
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