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Choose your own personalised number plate: RU55 ELS
9th Feb 2015

Call them vanity plates, or clandestine numbers – more and more people are joining the rush to buy up desirable number plates as they continue to increase in value.

From devoted parents who purchase number plates as ‘investments’ for their young children to everyday people who purchase number plates to sell to their friends for twice the price, you will have noticed a an evident increase in value.

It seems that people are choosing to buy them instead of investing their hard earned cash in the stock markets and property, rendering the “vanity” tag as the province of the envious and those who sneer at anything that is different.

And as for those who claim masculine numbers demonstrate visible testosterone overload that currently seems de rigeur for the male population - how about the RU55 ELS registration?

No, we’re not opening the unsightly world of online gender politics when we use the term masculine – however, in intellectual terms there is no such thing, it’s too loose and tautologous a term to mean anything.

However, just step out of the macho world for a second, what kind of individual would drive around with such a number plate?

Someone who bears the Russel name - a consummate professional in terms of his profession; no, we are not talking about a big child on the verge of a tantrum of a two-year-old with narcissistic personality disorder.

‘Masculinity’ may be an outdated notion for some, but for our discerning customers, who embrace the notion, it is indeed celebrated.

If you are looking for an investment, or interested in selling or advertising a personalised registration – contact our team to discuss your interest and requirements. There’s no obligation and no fee to take your interest further.

We have many clients who have been satisfied with our no holds barred advice on which private number plates are likely to not only hold their value, but increase in the future.

We also discuss the merits of each registration mark, the positives and the negatives, in a positive and transparent manner and show you exactly how to minimise your risk.

Pop into our showrooms in London, Leeds or Bradford and we will see what we can do for you.

Joe Lomas

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